Still on that L.A. tip we have to shine a little light on an up and coming rapper out of Watts called Jay Rock. Frankly up and coming may be a little disrespectful considering the fact that Jay Rock’s most recent single “All My Life” features the self proclaimed best rapper alive, the one and only Mr. Weezy himself. Hailing from Watts Nickerson Gardens projects, an infamous hood that resembles Beirut more than Beverly Hills, it was only a matter of time before Jay Rock was exposed to the music and the hustle. Apparently Jay was exposed to an eclectic collection of music by his hard working mother and quickly took to writing (not an intentional Biggie ref.). Starting with poetry it was only a matter of time before Jay Rock was turned on to G-Rap. Another inevitability for JR was the downward spiral into gang life, to this day Jay Rock makes it quite clear where is color affiliation stands. Peep the video Lift Me Up, where Jay shows you what Beirut, I mean, what Watts looks like.
Jay Rock linked up with the right peoples, and has parlayed his unique baritone flow into a record deal with Warner Bros. It’s his voice that has thrust him into the Internet spotlight. Many have compared his distinct tone to the likes of Biggie and Chuck D. Personally he reminds me of Black Rob with a little Shyne, and that’s a good thing. Regardless of where you stand on Jay Rock’s voice, his Watts heritage secures himself a position in the L.A. rap surge in ’09. His record deal with a major and production on his upcoming album including the likes of kay gee and l.e.s. also guarantees that Jay Rock ain’t in Watts no more, he wants to go to your home. Ding Dong!
Wiz puts down a nice freestyle on Jay Rock’s “All My Life”
peep the All My Life Video