T.I. has recently gone out and got busy in the free agent market signing B.o.B (now called Bobby Ray) Yung LA, and Killer Mike. Perhaps that is why we find Jeezy using his Mont Blanc with due diligence. As was mentioned in a prior post the Corporate Thugz Entertainment has drastically expanded, well, maybe not drastically, but it ain’t just Jeezy and Slick Pulla anymore. Having signed upcoming artist B.A.MA. and Screww to deals, his latest addition, Boo Rossini, adds to what appears to be a stockpile of ATL talent. Boo has been affiliated with Jeezy since Trap or Die, and probably adds some comfort for Jeezy considering the unproven abilties of young gunna B.A.MA.
Atlanta Week on mtv.com just happened, and it was a good opportunity for both T.I. and Jeezy to showcase their products. Jeezy seems quite content with his current positioning in this MC Arms race in the ATL. At first glance it may seem that Jeezy’s posse has a lower ceiling than the likes of T.I.’s roster of: B.o.B, Young Dro, Yung LA, and Killer Mike. However, Jeezy is content with unproven assets because he isn’t going anywhere, no prison sentence, no community service, no house arrest. Jeezy will be in a position to groom and regulate the development of these artists. On the flip side, T.I. had to load up on proven talent, talent with immediate name recognition, that could carry the proverbial torch whilst he rots in a Fed Pen for 366 days. Different strategies for different rapper/CEO’s, but Jeezy and T.I. do share one common goal; to keep ATL off the bottom of the map, and to have a big part in doing so. In this case, once again the recession and logistical realities have conducified an enviornment beneficial to us consumers. A hungry artist lacks not motivation; teams of hungry artists facing off one another in the same city, well, thats pure bedlam, and that’s a good thing.
T.I. makes a suprise appeareance a few days ago to support his artist B.o.B. aka Bobby Ray who was performing with Wale.