ZIF Flick: Machine – Wow (I Can’t Believe…Demons)

When I was first approached by Machine to check out his new album Selfish Bastard, I balked at the depression rap. For christ sakes, I’ve had a plethora of dark patches, who wants to listen to music inspired by such disenchantment? Unless of course having an honest conversation about emotional distress could be an artistic journey worthy of merit. This is what I found to be true when it comes to Selfish Bastard, an album that encapsulates a moment in time for a man, a very raw picture of an artist. His unique flows and keen ear for beats (check that Denmark Vessey heat L.A.P.T.) make his album more than listenable, frankly if you’re on a treadmill you’ll forget he’s spewing about breakups and jumping off bridges (he doesn’t actually do that). That being said, when I shot the music video I found it eerily simple to jump into that “mode”, the dark cave. The video is a playful interpretation of what it truly means to conceptualize not only the overarching desire to commit the act but the actual logistics as well. There is a comedic element I was hoping to convey, death can be funny, tragically we all know this. As always, we’re queuing up goodness, artists looking for video production hit us up here.

Follow the cerebral vagrancy of Machine @TheMachineRaps

Read an unbiased review of Selfish Bastard over at Mishka & a somewhat biased one at Vice.

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