Once upon a time, not too long ago, the world was believed to be flat. The thought being that once you sailed past a certain point, you fell into oblivion, perhaps into the mouths of mythical sea dragons. If this were true, I can tell you that I found Sammy G in the excrement of one of those sea dragons, I had assumed he had been consumed, a rabbit dropping on the not so green fields of oblivion. You see, Sammy has gone on a bit of a hiatus since his graduation at UCLA, I can relate to that, nothing inspires absence like the reality of the post-college world. So I consulted a sage that I stumbled across in a black forest not too far from where you find yourself reading this article now, and I asked that sage a question. Where is Sammy G, and when shall he return? The sage spoke in elvish so it was necessary for me to use my United Nations audio translation device, the sage said: “Sammy is in the city where brotherly love is more than ample, and the man makes new music that you must soon sample”. It’s true, it’s true I exclaimed, there is reason to believe in my backpack that craves rap.
Enter the following track, the first drop off the upcoming Chemical Imbalance sicktape. Edvard Munch would be proud.
So we wrapped up the video for Singa’s track “Outside The Margins” a few weeks ago. We’ve hit a few snags in getting this to the ‘right’ people, so I figured I’d feed you hungry bastards a quick morsel. Posts about screenshots from a music video are relatively repressive forms of expression. But hell, this gives you a decent idea of where the video was shot, hint: not Boston.
Additional information for you cats regarding the video. It was shot and directed by yours truly, the track was produced by TKSTR, and it was edited by Archibald Films. Teamwork son, teamwork.
As for this video, it’s from Busy Signal, a VP Records stalwart, and fusion artist on the rise. His new album D.O.B. is wonderfully eclectic and diverse, with almost every track drastically different from the last. Overall, one of the better albums to come out on VP Records this year, by far. Though this track is not my favorite on the album (that would be Hi-Grade), I like the video, simple but deliverable. Oh yeah, and is it just me, or do they shout out Lionstarr in the beginning of the track?
In Hollywood they say there’s no such thing as bad press. For the most part I agree with this notion, I mean, if your name is out there, it’s out there. However, I can’t say that I am impressed with the journalistic drive of young people today. For the most part, journalism is dead, at least the type that Kronkite and Murrow would have endorsed. So when the UCLA Daily Bruin newspaper decided to include Sammy G (Lionstarr) in a recent piece regarding the prospects for success of aspiring artists in Los Angeles, I was all ears, when and where kind sirs?
Here are some excerpts. Catch the full piece here. I’m pissed about the Lionstarr comment, and the need to portray artists as desparate and pitiful rather than spirts plying a trade. But I just run a popular music blog, what the fuck do I know about journalistic integrity, and getting the story “right”? Right?
Many of our patrons take their time absorbing the whole Lionstarr/Zebra Is Food connection, and basically stay puzzled about our eccentric blog title until they have their light bulb moment. So for the record, here it is. We run an artist management company called Lionstarr Management. We went with the lion image because a few of us are strong and proud Leo’s. That being said, we wanted the title of our blog to tie directly into our company brand, hence the connection to lion food sources, specifically, the yummy zebra. The analogy has come to distinguish the movers and shakers in this industry (lions) from the proverbial wastes of space, or prey (zebra). You may have noticed that in the past year, zebra print has blown up in the fashion world. You will see that shit everywhere, but leave it to Rihanna to rock both the prey and the hunter outfit in her latest music video. Fucking up our analogies and shit. What a stank, we are going to eat you RiRi, bloody and raw, emphasize our point.
I really pride myself on being extremely selective with the artists we work with. There is a certain je ne sai quois that needs no justification, simply feel, it’s all about instinct and faith. On that note, I’m excited to introduce you guys to Vers Brown. Vers has been spitting raps on the pseudo professional tip for about half a decade between Pomona and L.A. Having graduated from UCLA Law School, there’s little that’s standard about Mr. Brown, needless to say his raps are no exception. Check out his latest joint, which will be featured on the upcoming Bruin Mixtape Volume 3. Takstar on the ridiculous production.
Come out on February 2nd to the 3rd Annual Bruin Mixtape release event @ UCLA. Sammy G will be performing his latest track, an Enzo Tanaka produced joint. Lionstarr affiliate Vers Brown will also be laying down a new Takstar joint on the mixtape. Shout out to Rudy @ Wize 1 Productions and the UCLA Hip Hop Congress for once again collaboarating with some of West L.A.’s finest talent and streamlining it into a savage mixtape.
Marketing is a relative phenomenon, depending on who you patronize or manage can mean all the difference in the world. Case in point, see the flyer LionStarr scraped together for the Friday September 18th show in Downey (above). This show is being put on by Big D Entertainment (much love) and they pitch the night a little something like this:
Course the clarification is really only provided on their other flyer, which you can peep after the jump. Regardless of flyer, the show is 10 bucks and you can cop them right here at the Zebreezy. E-mail us or call 310.228.0592.
Here at LionStarr/Zebreezy, we don’t play. When we want to do a photoshoot for some of the artists we sponsor, we do it big. The concept of the latest shoot conducted by photographer Josh Schaedel was “Young L.A.”, an ode to the unknown risers in the L.A. scene making things happen. Having said that we included two rappers, one DJ, one producer, one model and one writer; all encompass the multi-faceted approach to the music industry in the 21st century. We look forward to finishing up the image editing so that we can share that concept with y’all. In the meantime, I give you the COVER SHOT.