These live broadcasts on YouTube are the next big thing in bringing in viewers and money back into the music industry. We don’t watch TV anymore guys!!! Nothing like a charity concert by Ms. Keys on World AIDS Day to showcase the viral value of a YouTube concert. Viral value was a bad pun, but you know what I mean, if the industry wants to make money off the next generation, you have to go to their rooms and speak to THEM! In this case the room is YouTube, and they’re waiting.