1. Freestyles are for mic holders. Rap songs are for just about anybody with a friend who can bear recording them. Mistah F.A.B. has impressed Bay Area hip hop heads for years with his ability to spit relevant rhymes straight off the dome top. Here he is at a recent sneaker head event in the Bay. Fancy word play with a plethora of sneaker references, yes please.
2. The darker the berry….So Kendrick Lamar specifically requested for Brittany Sky to star in his recent music video, Poetic Justice. As Kendrick put it recently, “We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video, It’s almost like a color blind industry where there’s only one type of appeal to the camera,” he said. Yeah, and that’s one Eurocentric type, lighter is clearly better in the eyes of countless rappers and their production squads. It’s very apparent her skin wasn’t the only aesthetic feature that got her the gig, it’s not like Kendrick went out on a limb here! And is it just me, or is this a pretty loose definition of a “dark skinned girl”?
3. Fountain of youth. DJ Premier is the rap game’s equivalent of Michael Jordan. By that I mean, regardless of how much time passes, new generations of artists are aware and are very much in awe of the accomplishments of Premo. And just like new ballers still want to rock some fresh new Jordan’s, young cats in the know are looking to work with Premier. Here’s ZIF fave Joey Bada$$ being introduced to the producer extraordinaire, aptly showing the appropriate humility.
4. Ballers want to be rappers. Here’s the most recent example of sport imitating rap, this one brought to you by Kentucky basketball’s most alliterative player, Nerlens Noel. The star freshman who suffered a devastating injury that has sidelined him for the latter part of their season seemingly had some free time and released a song called “Number 9″ with a local rapper and Kentucky fan named Wes Grams. It’s as terrible as Kentucky’s chances at reaching the tourney this year.
5. Finally, it dropped. The album I’ve been hyping not so subtly for months from The Doppelgangaz was released two days ago. First listen impressions are usually the ones that count, and mine was pure enjoyment. This is rap music I’m going to proudly share with all of my non-rap listening friends, not that they’ll listen to it, said rap music is for hip hop fans, this album won’t turn you onto the genre. But if you’re yearning for more than what your favorite major is telling you that you like, start with HARK.