Duck Down is doing a dope viral marketing thing for the upcoming Marco Polo & Ruste Juxx collaborative album titled The eXXecution which drops on Wednesday. The ingenius tactic involves a video series that they have upped on their YouTube channel. This video is the 12th installment of a 13 part series aptly named the “pre-eXXecution” and is comprised of 13 videos of 13 freestyles in 13 days.

New viral idea: barrage of low production videos leading up to an album release. Officially ZIF approved!


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