With TRUTHLiVEs new album, the Jake One-produced Patience, continuing to create waves, he’s excited to release a brand new music video for the album’s latest single, Ready Set Go. Premiering on mtvU and mtvU.com, the song features fellow KMEL Freshmen 10 selection and Interdependent Media recording artist Moe Green, who just released a new album of his own, Rocky Maivia: Non-Title Match. Joining TRUTHLiVE and Moe Green in the video are a number of special cameos. It begins with the two Bay Area emcees performing amidst a washed out urban landscape, the only color coming from the clothes they wear. As they continue to rhyme and pass off the mic, though, their surroundings gradually fill in, and the once bleak background becomes (almost) as rich and vibrant as their lyrics. Part of the dream is keeping the art honest, explains TRUTHLiVE, and the video serves as the perfect metaphor for the rappers goal to restore artistic integrity to the music and the culture. Myself and my team are ready to make the most of the opportunities provided through music, TRUTHLiVE says of the song. With this eye-popping new clip, it seems like the opportunities are endless.
More hot ish from the Bay. The KMEL Freshmen 10 are busy cats right now, with these two leading the way.
Be sure to cop some of this material, the support is needed, it’s INDIE mayne!