So I’ve certainly been following the necromantic fancies of NY based rap group Flatbush Zombies. Needless to say we believe that they are a fundamental component of the rap renaissance taking place in New York today. In my opinion this group will do well because they are doing something that is fundamental to being successful with music nowadays, namely, creating a vision and consistently running with it. This “vision” can also be identified as a “world” and you saw guys like Wiz Khalifa and Curren$y do similar things. In the case of those commercially successful acts the illustrated world consisted of flying on airplanes and blazing bales of marijuana. Another example of this type of branding is with Joe Budden, his “world” literally consisted of his commitment to being unapologetic about pretty much everything, fans who could relate to that apathy bought in. Machine Gun Kelly and his youthful “Lace Up” take on YOLO is another prime example. For Flatbush Zombies it seems their world is a hazy place where partying and rapping make love often with the assistance of drugs and plenty of it. It’s kind of like party rap if you were already dead. Surely not everyone will jump on this hearse, but if the success of the aforementioned acts are any indication, I expect the zombies to follow suit.
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