Scion (aka Toyota’s youth brand) is sponsoring Hot Sugar’s Midi Murder. BET sponsored the Kendrick Lamar led TDE tour last month. So by now you should know, corporations are back on the investment wagon when it comes to hip hop. Nevertheless I was taken aback to see this interview of Doom by Adidas, let alone the footage that he gave them of him bombing this random wall in London. Dude used to be media shy, now cats be selling their personal day to days for a lifetime of free gear. Mask makers beware, Doom is evolving. Oh and that random wall is not so random, it’s actually the SAW (Shoreditch Art Wall), read more about London’s artistic murals at http://www.londonartwall.com.