The beauty of working an ‘underground’ blog is that you get the standard credentials that allow you to interact with successful mainstream artists AND you get a plethora of submitted work from that next generation of replacements, i.e. the underground itself. Recently I came across some music from a rapper out of Athens, GA called StraightFace. I don’t know much about this cat (his website won’t help you), so I’ll stick to the music here. As this single (below) demonstrates, this artist does not make your father’s sort of hip hop. This isn’t boom bap, backpack, hyphy, trap rap or any other ‘genre’ you have come to identify as hip hop. This music falls outside of the placid margins dictated by industry elites, as indicated by the Tame Impala beat, who’s a self-proclaimed maker of psychedelic hypno-groove melodic rock music. Amidst the instrumental debauchery StraightFace is able to lay down some well placed lyrics with depth; a little God speak, a little ‘I still think about that girl’ talk, and plenty of questioning of purpose. I know this sounds crazy town, but trust me, take the path that is off beaten, mix it with a little of your unique creative interpretation of things and you’ll end up with product worth slanging. StraightFace forever? We’ll see, good start though.
S/O to the man himself, he seems to be doing his own PR, which would explain his persistence on Twitter. Keep your eyes peeled for his forthcoming, debut LP entitled Forever, later this year.