ZIF Video Of The Week: A$AP Mob – “Bath Salt” (feat. Flatbush ZOMBiES)

Putting NY back on the map seems to be a perpetual mission for all rappers calling the Big Apple home. Of course there are those that say that the city never dropped off, those people would be liars. A$AP Rocky … Continue reading

Magic buys the Dodgers, Flatbush Zombies get the paper

Purple in the blunt / Swisher be the paper, Mouth full of gold / I’m feeling like a Laker Just when everyone thought that biggest story in sports was Bountygate, or perhaps Tebow in the Big Apple, Magic Johnson goes … Continue reading

The Hangover (sans overpaid Caucasian actors)

So I’ve certainly been following the necromantic fancies of NY based rap group Flatbush Zombies. Needless to say we believe that they are a fundamental component of the rap renaissance taking place in New York today. In my opinion this group will … Continue reading

Your Presidency would be real, but your Twitter followers aren’t?

@PharoaheMonch called the first debate last night the “Presidential rap battle” & it is a good analogy – dudes talking about how great they are with pre-written words meant to sound like they are ‘debating’ live & of course no … Continue reading

The Doppelgangaz, now you know.

The primary difference between The Serengeti (music industry) today and a decade ago is  sheer size and scope. With the birth of Web 2.0 and viral marketing via social means, it has successfully empowered the independent “artist” and all but extinguished the … Continue reading