Freddie From Gary Talking About Mike From Gary

Freddie Gibbs is from Gary, Indiana, so was the Jackson Family. When I first heard Gibbs, he was in the business of constantly referring to his Gary roots despite his displacement to the City of Angels. I wondered if he was in a perpetual state of internal strife, battling the unrealistic bar that had been set by the Jackson clan decades ago. I pictured him bumping  MJ in his ipod holding a sign saying “Hollywood or Bust” at the local Greyhound station in Gary. Then of course I got swept away by his music, for the record, I deem him to be the most underrated rapper (currently unsigned) with major label appeal out there. His smooth voice is paralleled by his effortless flow pattern which is laced with precision lyrical content. I’ve said this before, but Freddie Gibbs is the quintessential “your rapper’s favorite rapper”, he’s so on point, you’ll forget that he came from a small town in the Midwest famous for birthing Michael Jackson….until now…

Poetic Justice


I don’t know what’s more disturbing, the fact that Drake was tagged to feature on this track, or the fact that fans think he “saved” this song (see comments on YouTube). The difference between these two artists is epitomized by the visuals they were associated with in this video. Drake, in a hotel room with a big booty call on the bed, Kendrick Lamar, appearing as a shot up corpse laying on top of his dead girlfriend. Skirt steak and filet mignon.

Overall Grade: B-

Eventually It Becomes Syrup

When you’re forging a path of fire while burning yourself alive, you may want to consider how scorching Hot Sugar is right now. He was covertly inducted into the ZIF of Fame last year, which really just means we’ll post just about anything this guy is putting out. Yes, this counts.

Premonitions About Mauling Hot Sugar

Dear New York City, stop shoving absurdly rich music down my throat! This Midi Murder EP is making respectable waves in taste-maker circles, and Hot Sugar is still on the cutting edge of his own self-made cliff. As for this track/video, I remember when young Haleek Maul was touting the fact that he’d be opening up for Hot Sugar on some sets a few months back, I penciled in a future collaboration then. Call me Nostradamus, ya bish.

Bada$$ Emcee, Bad Crowd

Joey Bada$$ performed his flagship track “Hardknock” at  Pitchfork’s 2012 Unofficial CMJ Party. For an unofficial party it appeared to be well attended, unfortunately predominately by “people formerly known as hipsters”. You’ve more than likely seen lifeless crowds like this, it somewhat comes with the territory of hip hop shows for the past decade. For the record, I was thoroughly impressed by the performance, here’s the music video for the track itself, one of my favorites of 2012.

Classic New York Feces

What this video has:

  1. A Sean Price verse
  2. Inappropriate references to Anna Nicole Smith’s death
  3. A fire beat that literally every rapper in New York would feel at home spitting over
  4. A boatload of ethnically ambiguous dudes, aka, Puerto Ricans
  5. One costume change on set, via Scram Jones taking off his sweatshirt *Fuck Swag

The track is off Double A.B. & Dub Sonata’s new album “Media Shower”, cop and stream that NY deliciousness here.



Pull Ya Pants Up

“It’s disrespectful showing your butt off,” said Amor, a fourth-grader at PS 92 on Parkside Ave. “I’m always seeing boys, girls, rappers, singers — everyone is sagging out.”

When Amor Lilman was 7 years old he received a verbal lashing from his dad for galavanting around the Parade Grounds playground in Flatbush with his jeans well below his hips. He quickly turned his life lesson into some bars worth spitting. The catchy hook caught the attention of his friends and family.

“Think that you swaggin’ cause your pants saggin’ — Pull ya pants up. Pull ya pants up.”

One thing led to another, and two years later he was invited to perform during the Martin Luther King Jr. Concert Series, held in Coney Island and at Wingate Field in Flatbush. That parlayed into a meeting with Brooklyn Borough President Marty Markowitz, momentum then carried young Amor into this music video (Marty makes a cameo, he is the suit with the cheeseball grin).

Sagging has been around since I was letting it all hang out in the 5th grade, it was called Kriss Kross. The idea that it is a social problem worth dedicating time and funds to combating, that may be an overreaction by conservative parents and over zealous city politicians. Needless to say the American jacket in the video was ‘well-placed’, sort of screams for an appearance on the Today Show or Anderson Cooper doesn’t it?  Okay, I’ve effectively criticized a song by a child under 10, time to take that off my bucket list.

ZIF Video Of The Week: JJ DOOM – GUV’NOR

MF Doom, I mean JJ Doom just dropped this video. If I have to explain why it’s post-worthy you probably have $300 dollars saved up for the new Lebron’s and already purchased your A$AP Mob Tour tickets. The collaborative effort with alternative hip hop artist Jneiro Jarel is the first video off their Keys To The Kuffs album. For the record, Doom is not a fan of actually appearing in his videos, I suppose this video is a testament to the commitment he has to marketing this project. A motivated MetalFace? Look out world!

Keys To The Kuffs is out now on Lex. Stream it here.

Nonsense Meets Crazy

When Noisey announced that they had tagged along with Danny Brown to attend  the infamous Gathering of the Juggalos, I was admittedly intrigued. I was and still am imagining all sorts of anecdotal goodies from that experience. For now, we get this interview between the Insane Clown Posse and the somewhat saner Danny Brown. If Bruiser doesn’t watch himself he’ll end up being a MTV/VICE/VH1 correspondent, like full time. Note to Noisey: Hit us with the real footage from that weekend, thanks.

Kendrick Lamar: Drank It Up

Clearly a dope video for a fire track, we in LA couldn’t be prouder of Kendrick. He is quickly carving out a spot for himself at the very zenith of this rap game. However, I have the same question/complaint that the #1 ranked comment had on this video. (Below)

I mean seriously? Also, the Coachella performance video of this song will be premiering today on 106 & Park.

Never Cry Wolf

The new video from Dark Time Sunshine (comprised of Onry Ozzborn of Grayskul (Rhymesayers) and producer Zavala) is an example of music videos evolving to meet the demands of an ever increasingly impatient consumer. This video is more Twin Peaks than Cash Money video shoot, a fact customers appreciate, including us. Also, heard that Open Mike Eagle will be joining their tour with Aesop Rock, that tour just went into warp drive.

Follow these outside the box thinkers @DrkTimeSunshine

Cop their latest project, ANX , here.

Murda Bizness and Child Pageantry

This satirical interpretation of this track has sparked quite the debate online about the substance behind the lyrics. On the one side, it’s admittedly a spot on analogy to make , child pageantry is assuredly “murdering” the childhood of youth participating. But on the flip side, does it make sense to feature children in a video about making money off of murder? Even if she means something different altogether, you can’t rap with T.I., a man convicted of illegally purchasing assault rifles, and not expect people to take your lyrics about merking literally. Which is why she’s been clowned on by many, nobody expects some girl from Australia chopping it up about banana clips and block wars to be taken seriously. So why the serious video? Hence the debate.

The candid footage of them shooting the studio video shines light on how deep Iggy’s intent may have been.

Marley Marl Schools Us

Kudos to Dubspot, this web series is bound to be a success. In this video the viewer is treated to both a history and music lesson from one of the greatest production minds in hip hop, Marley Marl. His production credits include Big Daddy Kane, MC Shan, LL Cool J, Biz Markie, Roxanne Shante, Kool G Rap, Nas, Rakim, and Masta Ace among many others. This series presented by the NYC based DJ/Production school is the equivalent to taking open courseware from MIT/Harvard, in that you are privy to highly exclusive knowledge presented in a classroom format by an extremely qualified professional. Again, well done Dubspot, encore!

The Alchemist – Flight Confirmation [ft. Danny Brown & Schoolboy Q]

A lot of people are calling this new video “crazy”, no, it’s not, it’s smart. The budget for regurgitating all this internet pop content is astronomically cheaper than what it would have taken to shoot a video with these two. Plus, we are at a point in our music video careers where videos need to rival general viral content out there, not just document a day in the life of your favorite rapper. So yes, I want to see Danny Brown’s head superimposed over a cat and Schoolboy Q suck down a blunt like a spaghetti noodle, mawr.

Russian Roulette is available now.