I don’t know what’s more disturbing, the fact that Drake was tagged to feature on this track, or the fact that fans think he “saved” this song (see comments on YouTube). The difference between these two artists is epitomized by the visuals they were associated with in this video. Drake, in a hotel room with a big booty call on the bed, Kendrick Lamar, appearing as a shot up corpse laying on top of his dead girlfriend. Skirt steak and filet mignon.
Overall Grade: B-
I know very little about British outfit, The Confect. Their social media presence seems to want to keep it that way, mysterious stuff. However, I know that their name is short for ‘confectionery’ which means candy shop in British (eat your heart out Fitty). Fittingly they have sweet taste (zing) as epitomized by some of their remix choices, including this King Kendrick banger. British acts with some eclectic flair and an appreciation of American pop tend to do well (see The XX, Jai Paul, Ellie Goulding, Kano), look out for future work hitting your Spotify lists soon.
Detroit bred, now Cali bound rapper Quelle Chris left some of us puzzled when he signed his deal with Mello Music Group. I can say that I was curious whether they would be able surround Quelle with the right mixture of quality and youthful exuberance. Needless to say that Quelle seems to be enjoying himself. Not sure where this track ends up or if it’s just a random release, however, I’m pleased that somebody went in on the concept of ratchet (nice word play Quelle), that word is getting utterly abused out there.
Yes, everyone is excited about the album. But this is the most self-absorbed share I’ve seen in a while. Just reveal the cover art, and make videos, don’t combine those things bruh.